Every year what jerseys are the most popular tends to change depending on not only the design of the shirts and how the team is performing but also who signs for the club. The success of teams on the park tends to be the biggest indicator as to what soccer shirts will be the biggest sellers but this year we have seen the players who sign for clubs influencing the shirt sales more and more, before it is known whether they will be successful for the club.
The best example of this can be seen with Real Madrid this. Real Madrid spent over 200 million in the summer signing some of the best players in the world, the most notable of which were Kaka and Cristiano Ronaldo. Ronaldo in particular caused a huge soccer jersey buying frenzy when he was signed for a world record fee. Real Madrid shirts sold poorly last season with fortunes on the pitch not living up to their high standards, but this year Real Madrid shirts are set to outsell every other soccer kit on the market.
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